What is Pizza Express all about. Is it a fast food Pizza joint or is Pizza Express a stylish dinning experience? Well below is what they say about themselves at Pizza Express.
It all began with Enzo Apicella. He designed our second restaurant, in Coptic Street, near the British Museum. He’s done a lot more since then. And each time, he pours in the same love, care and attention to detail that our Pizzaiolos devote to our food.
The principles and passion for great design tat Pizza Express are by underpinned Enzo’s work still guide us all today. He’s not as young as he was. But he’s certainly still got it. So now and again, we invite him back. It means he can bring his unique vision to some special projects. Like Richmond. Here, we created our Living Lab. A proper restaurant. But also a special space to try out new ideas. Food. Service. And, of course, design.
But it’s not just the space that Enzo creates. It’s what sits within it too. Yes, the food. But also the art. Promoting great art is part of who we are. Take Peter Blake. A true legend. Better still, a great friend. He donated 26 pieces to our Chiswick restaurant. They still hang there today. In fact, every restaurant is a mini gallery, showcasing the best local talent. So next time you’re relaxing with a coffee or some wine, look around. Inspiration is closer than you think at Pizza Express.
What makes an experience truly special at Pizza Express? Is it the place? The people? Is there some secret recipe? What do you think? For us, it’s a magical combination marked ‘all of the above’. But particularly the people. And that makes us happy. Very happy, actually. Because we’ve got the best at Pizza Express. They’re beautiful, yes. Stylish, of course.
But always in their own, unique way sets Pizza Express aprat. No service by the numbers for us, thank you. We want our people to shine. So although they wear our stripes with pride, uniform they are not. They do things their way.Best of all, they’re completely focused on you. Feeling complicated and want to tweak things around? Not a problem. Not quite sure what to choose? Ask away. Our people will tell you their favourites. And make your experience that little bit more special.
Exceptional food at Pizza Express
Ultimately Pizza Express, it’s all about the food. How could it not be? After all, Peter’s love for pizza is where it all began. It’s the same today. Pizza. It’s what Pizza Express do really well in fact. So in our kitchens there are no fryers, no microwaves. Just an oven. Everything on the menu must work around that. Take our fudge cake. It’s baked on site in the oven as it warms up every morning. And in front of our ovens, you’ll find our Pizzaiolos. Our heroes. But they have to earn those stripes. That’s why Pizza Express give them 12 weeks’ training. Because get these details right and everything else will follow.
That attention to detail isn’t easy at Pizza Express. It’s hours of work each morning. The dough needs proving. The vegetables need chopping. Because when you’re working with the finest, freshest ingredients, there’s no short cuts.
Which means that every item on our menu needs to earn its place. So sometimes your favourite might have gone missing. Don’t worry. It’s probably not for long. And when it returns, it’ll be better than ever. That’s a promise. But you can help too. Tell us what you love. Why is it so special? And how could it be better?
And that, in a page, is us. We owe a lot to Peter and Enzo. Just like them, we’re natural enthusiasts. And, like them, we love beautiful things. Since we first opened, much has changed. And that’s fantastic. Peter and Enzo loved shaking it up. Trying new things. We’re just the same. Because, like them, we know who we are. What we are. And we’re nuts about pizza. Beautiful pizza. Always served in style at Pizza Express.