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Uncover hidden brand sales


Through time-limited flash sales, you can pick up designer brands like Gucci and Prada, to mid-range brands such as French Connection and Ted Baker for up to 70% off the retail cost.

Usually starting at the crack of dawn, membership sites or private shopping clubs give the illusion you’re being let in on an exclusive retail secret to bag luxury brands for a fraction of the high street price. If you’re going to stick with brand loyalty (bah, humbug) then at least we can help ensure you do it the cheapest way….

Membership shopping sites
Achica Le Creuset, Pandora incl £10 off £50 code
Vente Privee DKNY jeans, Roberto Cavalli
Secret Sales Versace sunnies incl 10% off code
Brand Alley Elle sportswear incl £10 off £60 code
Cocosa Diesel jeans, Essie incl £15 off £75 code
Dalani Evans Lichfield, Lisa Stickley incl £20 off £40

Related: Outlet shopping sites
Ted Baker

Important! Ensure you know how to shop safely before trying these deals

How do they work?

To intimate exclusivity, a range of branded goods e-tailers operate ‘membership clubs’. You register for free, then they send alerts for online flash sales lasting 2-6 days. A bit poncy, but it can mean big discounts.

Usually these sites secure stock by buying up last season’s stock which brands want to shift from their stores to make way for new stock. By promising to sell quickly, they get big discounts. But it can take longer for the goods to be delivered.

Don’t assume they’re cheapest

With time-limited sales, it’s tempting to feel like you’re missing out if you don’t buy quickly. But don’t assume it’s the cheapest option. Use the MegaShopBot comparison tool to quickly scour the web. (Sometimes it’s not possible to make a comparison as the goods are last season’s stock).

For instance, Achica was selling Antler suitcases ‘with up to 70% off’ the retail price. A small teal/grey trolley bag was £47.75 including delivery at Achica or £47.50 direct from Antler (though it cost up to £95 on the high street).

But in another example, Secret Sales was offering a women’s chunky gold plated Hugo Boss watch for £135. Though it was last season’s stock, the same watch was £250 at Goldsmiths, £115 more expensive.


Current sales? Boss Orange – ends Wed 9 May, Le Creuset (starts Thu 10, ends Sat 12 May), Pandora (starts Sat 12, ends Tue 15 May), Christy towels from Fri 11 May.

Discounts: New and existing members can get £10 off £50 using code: CHICSAVE10, £15 off £75 using code: CHICSAVE15 or £20 off £100 using code: CHICSAVE20. The codes are valid till Tue 15 May, excludes travel.

What’s included on site? Home and gardening products, including items for the bedroom and bathroom, art, electricals and designer childrenswear.

How does it get stock? Achica goes direct to brands to negotiate discounts for a very limited amount of goods.

Delivery: From £4.75| Returns: 10 days | Goods received: 10-15 days | Payment: Debit/credit card | Sales start: 7am Mon – Sun | Sales last: 48 – 72 hours


Current sales? DKNY jeans (ends Thu 10 May), Camper shoes for kids (ends Fri 11 May) and Roberto Cavalli from Thu 10 May 2012).

Discounts: None currently available but we’ll keep you posted in our weekly newsletter.

What’s included on site? Designer lingerie, leather goods, fashion accessories, homeware and sports equipment with up to 70% off the usual retail cost.

How does it get stock? It buys up excess stock which hadn’t reached the high street before a new collection had been bought out.

Delivery: By weight/size| Returns: 17 days/notify within 7 | Goods received: 3-4 weeks| Payment: PayPal/debit/credit card | Sales start: 6am Mon-Fri, 8am Sat-Sun | Sales last: 3-5 days

Secret Sales

Current sales? Miss Sixty watches (ends Fri 11 May), Versace sunglasses (ends Thu 10 May), Swarovski jewellery (ends Thu 10 May 2012).

Discounts: New members get 10% off your order (no min spend) with code: EXPERT10, valid till Tue 22 May 2012.

What’s included on site? Menswear, womenswear, childrens’ goods, home and lifestyle as well as beauty.

How does it get stock? Designer brands often produce more stock than they can sell to mainstream retailers. Secret Sales sells the excess.

Delivery: One sale: £4.95, two sales £5.95| Returns: 14 days | Goods received: 2-3 weeks | Payment: PayPal/credit/debit card | Sales start: 7am | Sales last: Approx 4 days

Brand Alley

Current sales? Gucci sunglasses, Elle sport for women, Hunters & Gatherers, Dare2b outdoor wear (all end Sun 13 May 2012).

Discounts: New sign-ups get £10 off their first £60 shop with code: GIFT412, valid till Tue 15 May 2012.

What’s included on site? Home, accessories, fashion and beauty goods.

How does it get stock? By reserving stock and negotiating discounts with brands.

Delivery: £4.95 flat cost| Returns: 14 days | Delivery within: 14 days | Payment: PayPal/credit/debit card | Sales start: 6am | Sales last: Approx 4 days


Current sales? Diesel jeans (within the Denim Lab section, ends Thu 10 May), Juicy Couture watches (ends Fri 11 May), Essie nail varnish (ends Tue 15 May 2012).

Discounts: New and existing members can get £15 off £75 using code: CocosaTreat. Valid till Thu 17 May 2012.

What’s included on site? Women’s and men’s designer fashion, beauty and kidswear is in the pipeline.

How does it get stock? Cocosa negotiates discounts with brands and sells stock quickly.

Delivery: £4.95 | Returns: Notify within 7 days | Delivery within: 2 days (standard del) | Payment: Credit/debit card


Current sales? Evans Lichfield national treasures, Lisa Stickley accessories (both end Fri 11 May), LSA glassware (ends Thu 10 May).

Discounts: New members can get £20 off £40 when following this special Dalani* link. The code’s valid for 2 weeks after you register.

What’s included on site? Home interiors such as furniture, glassware, art and accessories.

How does it get stock? Dalani goes direct to the brands to negotiate discounts for a very limited number of goods.

Delivery: From £4.90| Returns: 14 days | Goods received: 3-4 weeks | Payment: PayPal/Debit/credit card | Sales start: Mon – Sat 6am/7pm, Sun 9am | Sales last: six days


Categories: Vouchers or Voucher Codes

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